ABOUT Troy and fish face goods

Founder

For those of us who need to be out there fishing our favorite trout stream or sitting in a tree waiting for that monster buck, Fish Face is here to help you make that connection. Fish Face is a lifestyle brand of apparel that reminds you and the ones you’re with, that you are meant to be out in the open air. Fish Face strives to do it with a smile too! We’re serious about the fun and adventure you find in the wild but not so much so that we can’t poke fun at ourselves.

Fish Face is a quality line of original designed clothing which includes t-shirts, hats, long sleeves, and sweatshirts. The company was started in 1996 and the Fish Face brand was added that same year. Fish Face is the brainchild of Midwest-based graphic designer/illustrator Troy Thomas. Troy, a lifelong fisherman, and hunter started Fish Face because he wanted to express his passion for the outdoors through a fresh new look at traditional American pastimes. 

There are no automatic presses here – every t-shirt is still screen printed by us with original designs that reflect our devotion to the outdoor lifestyle. We use fish, trees, mountains, ink, squeegees, pencils (yes we have to use a computer too) and good company to produce what we need.

So, put down the phone, close the laptop, turn off the tv and head out. Load the van, grab the gear and head down a road less traveled. Whether you’re heading out to fish, hunt, or just spend a day hiking a mountain trail, we here at Fish Face Goods share your love for everything outdoors!